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How has Starbucks adapted to different cultures and countries?
-Matcha (green tea) frappuchino in Japan
-wood panneling in stores across japan to make it feel more atmospheric and earthy. -When starbucks entered China, a heavy tea drinking culture, nobody expected it to work. Alas, they smartly used advertising methods that didn't threaten their strong tea drinking culture by using high visibility and high traffic areas, such as Beijing, to advertise. -Starbucks has recently opened up in Paris, and it has adapted to their La Chic cafe style by including couches and chandeliers to enhance the natural, simple elegance. |